Internet Entrepreneurs Blog

SEOmoz posted a good article a couple days ago about learning search engine marketing from the top blogs. The post includes some great graphs the author uses to draw conclusions about the current state of blogging in terms of ownership, subject matter, operations, etc. A few charts jumped out at me as screaming opportunity for internet entrepreneurs and I thought I’d share my take.

1. 66% of blogs are ’self owned.’ Perhaps a more accurate title might be ‘privately owned,’ though this is pretty much the same idea. Anyway, the point is that this market isn’t (yet) dominated by large corporate players which is great for folks interested in getting started.

2. 57% of the top blogs are about technology. So for now the geeks dominate but that’s good news - the internet started that way after all and look where it is today! One huge category gap I see on this chart is sports. Unless sports blogs were simply lumped in with another category this is a huge opportunity since sports are, after all, big business. Ditto for all the other categories - technology isn’t the most important thing in most peoples’ lives yet tech blogs currently receive a hugely disproportionate share of visits.

3. 95% of the top blogs originate in the US. So blog reading doesn’t appear to have caught on in other countries yet but clearly the opportunity is massive. Forget about becoming the next Google or eBay in China or India - how about becoming the next Gawker in one of the BRICs?

Opportunity exists nearly everywhere you look on the internet and as an entrepreneur it’s important to filter the good opportunities from the great.

This entry was posted on Thursday, August 21st, 2008 at 12:52 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.