Judging the success of your blog
August 13th, 2008Okay, I admit it - I haven’t been following my own advice over the past two weeks. Back in May I talked about the power of blogging as a marketing tool and I said it’s a good idea to post every week day. My record for the last 10 business days? About 6/10, my worst performance on a blog yet. For that I apologize to my loyal readers 
Yesterday I attended the panel discussion at the Online Marketing Summit here in Atlanta and the panelists all agreed that a blog is an important tool for providing industry/niche thought leadership, generating sales leads, and keeping your website content fresh and relevant. One panelist mentioned how at times it might seem like a blog isn’t effective when posts attract few (or no) comments but it’s important to keep the flow of information going for the reasons mentioned above. Just the motivation I needed, perhaps this will help you too!
Of course one way to understand how many readers your blog has on a daily basis is to use an analytics package for your site. It’s also important to track subscribers who may view your content in an RSS reader and I recommend the free Feedburner service (though it’s been a bit unreliable this week for some reason). But comments aren’t everything and you can’t expect to have hundreds of blog readers at launch. Determine the goal of your blog and try to measure your blog’s performance against the metrics that matter to you and your business.
