Review App feature spotlight: Ad server plug-in
June 24th, 2008We’ve made it simple to extend the funcationality of Review App through a system of plug-ins and one of the included plug-ins, AdZone, offers a nifty way to rotate and serve ads on your consumer review site. We actually developed AdZone several years ago for another site and it’s worked so well we decided to bundle it with Review App.
AdZone works like a standard ad server, allowing you to create your own advertisement zones based on ad size and/or placement. Within each zone you can add as many ads as you’d like to rotate within that zone and you can even set a weight for each ad. So if you want Google Adsense ads to be shown 70% of the time and your own house ad to be shown the other 30% you can do that. AdZone supports image ads, HTML, and even dynamic scripting ads - pretty much anything you can think of, AdZone can handle it.
AdZone tracks the number of impressions each ad receives daily and tracks clickthrough rates for supported ad types. You can also set ads to “expire” after a certain number of clicks or impressions, perfect for pre-paid ad sales on your site. We’re using AdZone on sites with 1M+ ad impressions per month and it’s lightning fast.
Implementing AdZones within your Review App templates is a breeze - just place a single function call in your HTML and your ads will be shown immediately! Like all Review App plug-ins, the AdZone control panel is integrated into your admin page for easy access and real time changes.
AdZone is a great piece of web software on its own but when integrated with Review App it can be a real moneymaker - start managing your own ads today!

