Optimize your Google Adwords campaigns
Monday, February 19th, 2007I recently found a little trick to save some money with my Google Adwords campaign. Supposedly Google dynamically bids on ads to get you the lowest cost per click based on your max CPC for each keyword but I wasn’t sure if this was the case.
Most of my campaigns were meeting their daily budgets so I figured instead of raising my daily budget I would try lowering my max CPC to get more clicks for the same budget. In one case I was paying an average of $0.07 per click (max bid: $0.10) on a $10 daily budget so I tried lowering my max bid to $0.07. Sure enough, over the next week my average CPC went down to $0.06 and I was STILL maxing my daily budget. Another week, another penny and today I’m down to $0.03 average CPC for a $10 daily budget. I’ve effectively increased the number of clicks I receive each day by 133% and I’m not spending a penny more!
Some might argue there are downsides to this approach since my ad positions undoubtedly fell after I lowered my bids but from what I’ve seen, the quality of the leads I receive is virtually unchanged. Take a look at your campaigns and look for those campaigns that regularly meet their daily budgets and try reducing your bid - you may be able to squeeze more clicks out of the same budget!
